If you’re hoping to optimize your website to attract the maximum number of visitors, you’ll need to master SEO tech. Understanding and correctly employing technical SEO elements can seem challenging.
But you can get a grip on this concept and improve your site design and functionality with a few minutes and the right source of information. Hopefully, this brief guide can function as a lesson and source of inspiration to help you achieve your SEO goals and reach a broader audience.
What Is Technical SEO?
The first question you may have is, “What does technical SEO mean?” In the most straightforward terms possible, technical SEO refers to website design’s technical aspects that can help site creators reach clients, buyers, or visitors.
In this way, technical SEO is the behind-the-scenes work that helps a site rise among the ranks of seemingly endless search engine results. A site exhibiting professional technical SEO practices is more likely to reach a broad audience and grow.
Why Is Technical SEO Important?
Quality technical SEO techniques and practices could elevate a website and ensure creators achieve their audience and outreach goals. A website with poor technical SEO may struggle to appear on popular search engines, resulting in very few views.
How Do You Improve Technical SEO: Technical SEO Checklist
We’ve defined technical SEO and described both its elements and its importance in site design and reception. Now it’s time to get down to brass tacks and address how you might improve your website’s technical SEO.
In general, you can follow a five-step approach to improving your technical SEO. It’s vital to follow these steps in succession. Jumping ahead could prove confusing and may result in unnecessary additional challenges.
Add these technical SEO checklist points to your agenda:
- Learn the Basics
- Optimize Your Design
- Invest in Speed
- Perform Weekly SEO Audits
- Don’t Forget About Keywords
These simple steps can help you master the many technical SEO factors imperative to long-term website growth and development. While further advanced and intermediate learning may help bolster the information presented here, these steps are an excellent place to start.
Naturally, you’ll need to become familiar with technical SEO basics before you can tackle more complex topics. Consequently, we’ll start with the fundamentals of technical SEO.
1. Learn the Basics
There are several aspects of technical SEO that are worth your attention. Some of these aspects include site loading speedings, mobile site functionality, and keyword optimization for improved search engine statistics. However, these are only a few of the basics.
Fundamental technical SEO concepts may also include robot assignment and tags, link security, and well-structured content. This might seem like gibberish or a foreign language, but these elements will make more sense as you delve more deeply into the world of technical SEO.
2. Optimize Your Design
If you haven’t optimized your website for both browser and mobile usage, you’re limiting your audience. The days of being stuck behind a desk while browsing the net are long behind us, and many people are utilizing mobile forms of smart tech to keep current and connected.
Consequently, a website that catches the eye in a standard desktop format may be an unbridled mess when viewed on a mobile phone or tablet. If you haven’t optimized your site’s design to function smoothly across multiple devices and platforms, now is the time to act.
3. Invest in Speed
Speed is critical when hoping to grow and promote your site. Slow-loading pages can cause viewers to opt for faster options. If you’re not investing in functional pages and high loading speed, you’re likely losing half your audience before they’ve even accessed your content.
4. Perform Weekly SEO Audits
Understanding SEO website technical audit fundamentals can seem challenging, but audits are far simpler than they may initially appear. The purpose of a technical SEO audit is to show you the technical aspects of your site that are succeeding and which areas need improvement.
This information is invaluable. With it, you could focus most intensely on the more immediate problems and keep all the technical aspects of your site in harmonious balance.
5. Don’t Forget About Keywords
While keywords are often associated with non-technical forms of SEO, they can also impact your site’s technical aspect. If you leave your image alt text unaltered, popular search engines like Google may struggle to identify your images and media correctly.
By assigning SEO keywords to your media, you can increase their SEO rating and potentially acquire a more significant search engine presence. It’s a small thing, but it could make a substantial difference in the number of people who view your site.
Technical SEO FAQ
If you have any lingering questions regarding the various components of technical SEO, these frequently asked questions, and their responses may offer the information you’re looking for.
What are a few common technical SEO issues?
There are tons of potential issues when attempting to optimize a site’s technical SEO. Some of the most common problems include:
- A lack of XML or Ahrefs sitemaps
- NOINDEX Set
- Missing tags
- Unsecured links
- Poor site structuring
Still, this is just the tip of the iceberg. Avoiding many of the most common technical SEO issues requires a commitment to learning. Becoming a technical SEO specialist doesn’t happen overnight, and perfection often requires making a few mistakes and learning from them.
Can I find technical SEO training online?
Yes! Several online courses and guides can help you study technical SEO in greater depth. If you have time to spare, you can become a technical SEO master in a matter of days or weeks. Technical SEO courses may help you reap the fullest benefits of your website. Of course, technical SEO consultants can often help you out faster than you can DIY.
What is non-technical SEO?
Now that we’ve covered the essential principles of technical SEO, you may be wondering, “But what is non-technical SEO?” Put plainly, non-technical SEO focused on keyword optimization techniques utilized throughout your site’s written or text content.
So while technical SEO relies on sitemaps, secure links, and smart tags, non-technical SEO relies on the creator’s understanding of integrated SEO-forward content.