FAQ's

Digital Marketing is quickly becoming one of the most sought after services for marketing one’s products/services. We have put together some commonly asked questions regarding various verticals of digital marketing that you may find helpful. Click on the sections below to find the answers. If you still can’t find the right answer,
What are the best Digital Marketing Strategies followed by Digital Marketing Agencies ?
Digital Marketing Strategies include a series of activities that help you achieve your goals for various channels like paid, earned and owned media. Depending on your business goals, your strategies might vary. Digital Marketing agencies build strategies based on seven core capabilities, which are a strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.
What are the services provided by Digital Marketing Agencies ?
Digital Marketing agencies provide a lot of services for various online activities like Search Engine Optimization (SEO), Content Marketing (Blogging & Article Writing), Downloadable Content Offerings, Email Marketing, Social Media Marketing, Pay-Per-Click (PPC) Marketing, Video Production, Website Design / Micro-site Development, Public Relations (PR).
How will performance marketing help my business?
Every business has its own goals. Digital Marketing Agencies, with the help of performance marketing activities, can help design a strategy suited for your business goals. The strategy will always vary, along with the Platforms and activities leveraged on these platforms. A data-driven strategy will always perform for your business.
Is doing SEO important?
“Whenever user searches for a query, search engines process millions of pages before showing the results. According to a study, 75% people won’t even go to the second page of the search results. So if your website is not SEO optimized, it will be difficult to rank in first few results and you will lose qualty traffic which could be your potential customers.

SEO can help you so that you can reach maximum target audience at right time. A digital marketing agency can suggest a tailored SEO strategy which will not only improve the online presence of your website but also get you quality traffic and provide measurable results.”

How SEO agency improve the ranking of a website?
“SEO is a combination of different techniques which can help your website get relevant traffic and improve it’s overall ranking. SEO agency have experts to analyze your website and it’s different aspects.

They test your website on criteria like UX, Mobile responsiveness, Website content, Technical errors, On-page changes, Backlink quality and overall improvement of website quality.

Once the concise report is made about required changes, the changes get implemented on website and SEO strategy is made according to the scope of work. Execution of strategy is done by SEOs throughout the campaign. Also frequent monitoring is done to validate the SEO strategy. The continuous efforts throughout the campaign make the targeted keywords rank better and improve the organic traffic of website.”

How does PPC work in Digital Marketing
Pay Per Click is the advertising model in which advertiser pay for the ads that are served to the relevant target audience available on the digital platforms
What is SEM in Digital Marketing
SEM stands for Search Engine Marketing. It is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). It is done primarily through paid advertising where you have bid for the position of the ads using Google Ads, Bing Ads, etc.

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