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1. What do you hope to achieve with SEO? What are your main goals and KPIs?

2. Are there sections of the site that are more valuable/higher priority than others? If so, what are they?

3. Who is your target audience or ideal customer?

4. What does success for the engagement look like?

5. Is there something you suspect “isn’t quite right” on your website.

6. What link building have you or any vendor done in the past?

7. What is your planned content schedule (if you have one)? Who will be creating content for your site and how much content do they plan to create (a blog post a day, an in-depth article once a month, nothing consistently, etc.)?

8. What is your budget for SEO?

9. Is there anything else we should know or that you’d like us to focus on?